There’s no fish in my fish
Impossible Foods is looking to achieve the Impossible yet again: they’re working on no-fish fish. The initiative is, of course, a direct response to overfishing, attempting to satisfy consumers with a simulated version of the real thing. It’s also a bid at making more $ after they crush it with fake beef. That’s valiant and all, but is anyone trying to cut back on their fish consumption for health reasons? We all know cows are bad for the world (at least the way we use them now), but the reason people really eat Impossible burgers is that they think they’re healthier than meat. Fish is healthy already, so will anyone care to make the swap?
Maybe Impossible will learn from the other companies who beat them to the punch: you can already buy Good Catch’s fish-free tuna, made of mostly legume flour, at Whole Foods, and another company, Wild Type, is working on lab-grown salmon. Yum.